Christmas in July is Coming to Xfinity Live! with Gilson Summer Snow Day Festival!
Gilson Summer Snow Day Festival will Bring Real Snow with Snowboarding, Live Music, and Local Breweries for their Unique Pop-Up Event on July 16th.
Philadelphia, PA—There is snow falling on Philadelphia this July 16th, and no weather man could have predicted it—or how much fun you’ll have during the first-ever Gilson Summer Snow Day Festival to be held at Xfinity Live! for the first time!
The Pennsylvania-based company, Gilson Snow, is hosting the event to help raise funds for two important charities during this one-day pop-up festival, so for every ticket sold a portion of the proceeds helps to support the non-profits Carve for Cancer* and Share Winter Foundation**.
As Gilson Snow is expanding into the Philadelphia region, they will bring their annual summer outdoor festival and rail jam to the area. So look for a lot of fun to be had during the Gilson Summer Snow Day as the pop-up event will be held at Xfinity Live! on Saturday, July 16th. The event will feature real snow, snowboarding competitions, and ice carving, along with hosting a ski artist showcase and apres-ski lodge. Anyone in attendance will also enjoy an abundance of live music, 50+ drink samples, and games. And for anyone bringing their whole family to the event, be sure to check out the Knoebels Kids Zone with rock climbing, a bounce house, and more! The event starts at 1pm for VIP ticket holders and 2pm for general admission.
“We’re proud to be coming up on our 10 year anniversary of starting this company in Pennsylvania,” said Gilson Snow CEO and Co-Founder Nicholas Gilson in a press release. “The Susquehanna River Valley has been an amazing place to live, work and grow our company. After meeting the folks at Xfinity Live! In South Philly, and seeing their amazing venue - we knew we had the perfect location for our first Summer Snow Day away from our facility.”
Gilson had looked at a variety of locations to launch their first off-campus Summer Snow Day experience including Denver, Boston and Los Angeles, however, they ultimately decided to land at XFinity Live! in Philadelphia.
“We are excited to partner with Gilson to host Summer Snow Day,” said Xfinity Live! Director of Operations Justin DeSalvo in a press release. “Xfinity Live! has hosted many events over the past ten years, but this is one of our most unique events to date. It will be awesome to bring this version of winter sports to the Stadium District.”
Tickets are $45 for General Admission, including GA access to the festival grounds, souvenir tasting glass, and free samples of the 50+ craft beers, wines, ciders and spirits. VIP tickets are $65 and include VIP early access, souvenir tasting glass, lanyard, souvenir Gilson 12oz. Cup, 20% off the Gilson Store, two full-size drink tickets, and free samples of the 50+ craft beers, wines, ciders and spirits. Ultra VIP tickets all perks of the VIP tickets, plus access to the Ultra VIP Only Access to the indoor mezzanine buffet and a four hour exclusive open bar. Any additional food or drinks will be available for purchase from Xfinity Live! For more information about Gilson Summer Snow Day and where to purchase tickets go to www.gilsonsnow.com/summer.
*ABOUT CARVE FOR CANCER
Carve for Cancer Inc. is a 501(c)(3) non-profit dedicated to the mission of shredding blood cancers through events and fundraising initiatives. Carve was founded by east coast shredder and blood cancer warrior, Brent P. Evans. In 2010, Brent was diagnosed with stage IV non-hodgkin's lymphoma when he envisioned an epic snowboarding event to raise funds to shred cancer while being treated at Thomas Jefferson University Hospital. By 2012, the first grassroots fundraiser was underway in the Pocono Mountains. Fast forward to 2016, Carve for Cancer Inc. is now a federally recognized 501(c)(3) non-profit and the organization’s main event has become the Pocono’s premier free-ride snowboard/ski festival. Each year the event brings thousands to the mountain to enjoy live music, art demos, intense competition, and a whole lot more. C4C is raising tens of thousands of dollars while spreading awareness and funding life-saving research!
**ABOUT SHARE WINTER FOUNDATION
Share Winter Foundation (“Share Winter”) is a grantmaking organization working to improve the lives, health, and fitness of youth through winter sports.
Share Winter works closely with carefully selected grantees to build efficient, effective, sustainable winter sports programs and pipelines to ongoing winter sports participation. Through our partnerships, we strive to make winter sports accessible to a broader, more diverse community, and share winter with 100,000 youth by 2028.
This year alone, Share Winter will fund over 45,000 youth in programs across the country, fueling the next generation of winter sports participants and enthusiasts. If you’d like to help us share winter, please consider donating today.
Unfortunately in 2016, Brent’s cancer came back, and he ultimately passed away due to complications with the disease in 2017. This is a brutal reminder about how important Carve for Cancer’s mission really is! Today Brent's spirit lives on and our team is hard at work raising more money than ever.