Luxurious Fashion for the Main Line
The Legendary Philadelphia Institution Boyds Will Open a Second Location in Wayne, PA
WAYNE, PA—Boyds is bringing high-end luxury fashion to the Main Line as they lay the ground work for their new location in Wayne, PA.
The new 11,000 square-foot store will offer both womens and mens fashion along with accessories from designers such as Alexander McQueen, Christian Louboutin, Brunello Cucinelli and ZEGNA. They will also have an expert tailoring department which will provide complimentary alterations for all your fashion needs.
And having the new store, which is set to open in the Fall of this year, is coming at a perfect time—as people are going back to the office instead of zoom meetings. So there is a huge need to update their wardrobes and show up in style.
This will be the second permanent location for the upscale women’s and men’s retailer, which will be located at 201 W. Lancaster Avenue. The bustling Wayne business district is located in the heart of the Main Line, and will replace the Boyds pop-up in Suburban Square in Ardmore, which will close on June 29th.
“The Ardmore pop-up was an opportunity for Boyds to experiment with a suburban location,” explained CEO Kent Gushner in a press release. “The experiment was an overwhelming success, and we found that we attracted a whole new customer base. In fact, we learned during the 20 months that we were operational in Ardmore that 70% of our suburban customers never shopped at Boyds before.”
Boyds Wayne will inhabit an Art Deco structure built in 1931 that originally housed the E.B. Maguire Ford dealership and later became the world’s first Anthropologie store in 1992. Of course the building may need to be redesigned to accommodate Boyds luxurious fashion trends, so they brought in Philadelphia architectural firm Canno Design.
“The design objective was to create a shopping experience that brings the modern edge of the city to the elegance of the Main Line,” said Gabrielle Canno, Principal Architect. “The juxtaposition of old and new is a theme embedded in the design. The existing building has beautiful steel trusses, skylights, and brick walls which are being contrasted with modern, sleek furniture, finishes and fixtures to exude the refined quality associated with Boyds’ longstanding reputation.”
In the meantime, you can still shop at Boyds’ Flagship store located at 1818 Chestnut Street in Philadelphia, PA while you await Canno Design to put the finishing touches on the retail space for Boyds in Wayne, PA.